I bought these Wrangler socks as well as the Gold Toe Ultra Tec over-the-calf socks. I had been wearing Wilson over-the-calf, but the elastic is so strong in those that it can be uncomfortable for me at times. Guess I'm getting soft. Anyway, have been a Wrangler fan for over half a century, so likely had higher expectations than what should have been. Still, I've had the chance to compare these Wranglers to two other brands; all of them brand new, never worn.
I laid the three brands next to each other (see photo). First measurement is starting from bottom-center of heel and going to top hem. Wilson - 15.25" Wrangler - 14.0" Gold Toe - 17.25" Next I measured bottom-center of heel to tip of toe: Wilson - 9.5" Wrangler - 7.5" Gold Toe - 9.25". When I took the Wranglers out of packaging, at first I thought they had sent a smaller size. Come to find out the Wrangler socks have a very stretchy footbed that I was able to stretch 2 inches while wearing. Within seconds, they withdrew most of that and, a minute later they were again tight on my toes. So it would seem these socks are designed to 'hug' your toes. While that is probably fine for most folks, I'm deformed. An old ankle injury and nerve damage will not allow too much pressure in certain areas.
The Wrangler socks (out of these three) were also the shortest. Did they stay up? Well, yes and no. They'll be fine if you wear lace-up boots. They won't be too bad for shoes. That said, if you have need to wear any slip-on boots (rubber boots, cowboy boots, etc.), these are not the socks for you! They even work their way down just walking around the house without shoes on.
What about the uppers? Out of these three, the Wranglers have the weakest elastic; likely why they will not stay up all day. That said, if you have an aversion to tight elastic, then these socks might be just what you need. The Wilson socks stay up as though they are glued to your skin (they are VERY tight!). The Gold Toe also stay up, but then again they reach all the way past the bend of my knee! For me, these Wranglers are not over-the-calf. Even looking in the photos on Amazon, it appears these socks go up to the largest part of the calf and stop, whereas the others go above and hold tight.
What about comfort? If you like soft, cushy things, these socks are good. They are comfortable. I have no idea how well they will hold up. These are about the same thickness as Wilson, but the Wilson seem to be built for "extreme" sports; built like a tank. As for the Gold Toe, they are easily the thinnest -- unusual (in my opinion) for socks that go so high up the leg.
Noting my disappointment, my wife has said that maybe they would work for her. She might just be right.
I have always liked the fit of Wrangler jeans and, when they first came out with Rustler I liked them also. Then Rustler changed and no longer fit the same, so back to Wranglers. I fear that Wrangler, like many other brands/products/industries are changing, and not in a good way. It seems the old quality just doesn't mean as much; that lower price matters most. So it is with great sadness that I give these Wrangler socks only 3 stars.